DUBAI EXPO 2020 BID

Connecting Minds, Creating Futures

Role: Producer, Country Branding Film
Film: "Connecting Minds, Creating Futures"

I produced the flagship country branding film to launch Dubai’s bid for the 2020 World Expo. Tasked with distilling the essence of all seven Emirates into a single compelling narrative, the film visually showcased the UAE's dynamic blend of business, innovation, tourism, and culture.

Shot on location across the diverse landscapes and cityscapes of the UAE, the film served as a visual ambassador. Its premiere audience was the 160 delegate members of the Bureau International des Expositions (BIE) in Paris, where it played a pivotal role in introducing Dubai’s vision.

Outcome: The film helped secure the winning bid for Dubai Expo 2020 (which took place in 2021 due to Covid).

Client - Falcon and Associates, Dubai Expo 2020 Bid

Creative and Production - New Moon

Producer - Ben Walker

Director - Caroline Rowland