
QATAR 2022 FIFA WORLD CUP BID - MOVING IMAGE PRODUCER
During the Qatar 2022 FIFA World Cup Bid, I was the moving image producer working for New Moon on behalf of the Bid. I worked across a large volume of assets, on location, collaborating closely with the Agency, Bid and creative stakeholders from inception through to final delivery and trafficking. Producing brand films, commercials and content for TV, social, print, online and cinema simultaneously, to help drive the Qatar 2022 Bid journey and narrative and, most importantly, build an armoury of assets that were used at the various FIFA presentation stages, from the Opening Bid film through to final presentations films.
Responsibilities included engaging local production services to undertake filming, organising all the pre-production, production and post production bookings, logistics, schedules, managing cost and managing and tracking all media assets throughout the production process. Often I was the first person sent from the UK production team.
Shooting took place on location in Qatar, Lebanon, Syria, Pakistan, Nepal, South Africa, and London, whilst all the offline, 3D modelling/graphics, compositing and final online stages took place in London. The role was to ensure that the production was delivered on time, on message and within budget, whilst being able to work well under pressure, facilitating last minute changes and requests and maintaining a high level of output at all times.
Key to the success of the project was learning and understanding the communication processes and management of crew, cast, facilities within varying Middle Eastern cultures and learning to work and film in often-volatile regions of the world.
The Qatar 2022 FIFA World Cup Bid went on to successfully win the Bid to host the World Cup, currently scheduled for November and December 2022.
Here is a very small selection of content from the project:
Puzzle - TVC
Expect Amazing - Opening Bid Film
Client - Qatar 2022
Creative and Production - New Moon
Producer - Ben Walker
Director - Chris Petcher
Hide & Seek - TVC
Client - Qatar 2022
Creative and Production - New Moon
Producer - Ben Walker
Director - Daryl Goodrich
Client - Qatar 2022
Agency - Y&R
Production - New Moon
Post Production: The Mill
Producer - Ben Walker
Director - Joeri Holsheimer