QATAR 2022 FIFA WORLD CUP BID

MOVING IMAGE PRODUCER

Role: Lead Moving Image Producer (New Moon)
Scope: Global Multi-Platform Campaign & Bid Arsenal

I spearheaded the moving image production for one of the most high-profile and logistically complex bids in sport: Qatar’s successful campaign for the 2022 FIFA World Cup. My role was to build a comprehensive armoury of cinematic assets—from brand films to social content—that told Qatar’s story across every FIFA presentation stage, from opening submission to the final decisive pitch.

Operating as the UK team’s advance lead, I managed the entire pipeline across seven countries, from pre-production in volatile regions to final post-production in London. The core challenge was not just logistical mastery across Qatar, Lebanon, Syria, Pakistan, Nepal, South Africa, and the UK, but also cultural navigation—adapting production processes and communication to diverse Middle Eastern contexts to capture authentic narratives that would resonate on a global stage.

Outcome: A suite of powerful, on-message films that contributed to Qatar’s historic winning bid.

Here is a very small selection of content from the project:

Expect Amazing - Opening Bid Film