PYEONGCHANG 2018 WINTER OLYMPIC BID

MOVING IMAGE PRODUCTION

Role: Lead Moving Image Producer (New Moon)
Scope: Full-Scale IOC Bid Production

As the lead moving image producer for PyeongChang’s Winter Olympic bid, my mission was to craft a campaign that would secure the win. Mirroring the multi-stage, high-stakes model of major bids, I managed the end-to-end creation of a vast asset library—from broadcast commercials to intimate presentation films—all designed to sway IOC members at critical junctures.

Based between London and South Korea, I led cross-cultural teams to capture the unique spirit and preparedness of PyeongChang. The production honed a message of determination and capability, transforming the narrative from a perennial contender into the undeniable, ready-to-host choice.

Outcome: A cohesive media campaign that contributed to PyeongChang’s successful bid, culminating in the hosted 2018 Winter Games.

Here is a very small selection of content from the project:

Heroes - Final Bid Film